Samsung has announced that it’s renovated its metaverse hangout 837X so that it now includes a new “customization quest” for visitors to create their own unique NFT.
When 837 debuted in January, it was as a “brand land takeover” within the blockchain-powered Decentraland metaverse. Previously, Decentraland users could get virtually dropped off just outside the virtual 837X building, which is based on the flagship Samsung 837 store on Washington Street in New York City.
Upon going inside, 837X visitors would be taken on “a digital adventure through the Connectivity Theater and Sustainability Forest to complete quests along the way for 837X Non-Fungible Token (NFT) badges and by a celebration at the Customization Stage,” according to the news release. Over the course of 837X’s original run, Samsung says it attracted nearly 120,000 visitors.
Starting at 8:37 p.m. ET on March 21, Samsung will reopen 837X for metaversal visitors, who will be taken on a new experience called “You Make It.” Based on Samsung’s #YouMake service, where users can customize the color schemes of various Samsung electronics like refrigerators and flip phones, You Make It is a magical Choose Your Own Adventure trip through metaversal brand identity.
Ref:https://www.digitaltrends.com/mobile/samsung-doubles-down-on-nfts-with-digital-metaverse-adventure/
