- Apple is about to launch its car — a brand-new product that will likely be more revolutionary than the iPhone.
- The key to driving long-term growth through a revolutionary product is to launch when that tech’s adoption is around 10%, which is where EVs are right now.
- Apple tends to partner with other companies to supply critical components to help build top-of-the-line products, and those companies have historically been fantastic investments as a result.[Editor’s note: “It’s Time to Prepare for the Next Big Apple Product Launch” was previously published in June 2022. It has since been updated to include the most relevant information available.]When Apple (AAPL) unveiled the first iPhone back in 2007, the late, great Steve Jobs implied that the iPod-lookalike with Blackberry-level functionality was a revolutionary product that would change everything.
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